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Michael Trotter-Lawson
Modernizing Your Vision
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Site Designs
Below are examples of website redesigns. Hover over these old pictures to see the updated designs, and feel free to click on each to visit the current site.
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Brand Designs
Below is an example of a brand redesign, using the example of Healthcare Choice. Hover over the old image to see the current logo.
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Having a recognizable brand is vital in this age of rapidly declining attention spans. That is a major reason that most existing brands, even if they are outdated, ought to modernized and updated, rather than scrapped and replaced.
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ABOUTME
As a digital media specialist and head of marketing at Burk I.T., Michael Trotter-Lawson has proven impressive talent in his field. In just a couple years’ time at Burk, he totally revamped the company’s marketing designs, while also spearheading several new projects to expand and improve the marketing efforts of the managed services provider.
Michael has also redesigned multiple websites, specifically for Burk’s client partners. These websites have been universally well-received by the companies involved, and they constituted a significant improvement and modernization over their prior design. In addition, he has offered updates or redesigns of companies’ entire brand, constituting new logos and color-schemes to match.
With a borderline encyclopedic knowledge of Star Wars, Marvel, and video games, Michael is what many people would consider to be a nerd. While he spends much of his free time playing video games with friends, he also enjoys cooking and staying active, especially in the context of sports, where he can be occasionally overcompetitive.
An avid trombonist during high-school and college, Michael attended East Tennessee State University to pursue a degree in Music Education, though he eventually graduated with a degree in Applied Music with a minor in Digital Media.
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